Value Based Pricing Demystified

Value can be defined as the quality (positive or negative) that renders something desirable or valuable Value is a word which cannot be defined easily in an economic situation. It is intangible and often different according to whom you talk. Ask three completely different people about the “value” attached to a $30.00 shirt and you may well get three entirely different responses which could be:- Great! only $30.00 and look…  Read more

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